Beyond beauty, the eye of the beholder is guided by stories. Travel through worlds of wonder with Marcel van Doorn, the way he has travelled the world. Seemingly carefree designs reveal a sophisticated vision. As a visual storyteller he sets the stage for a new reality. Playful and colourful optical illusions are the eye opener, intended to show how truly amazing our world is, if you are willing to see it. 

Marcel van Doorn studied 3D industrial design and fashion design at the art school of Utrecht,  followed by a master at the IFM in Paris. He found his feet in fashion in the middle of Studio Edelkoort, creating stories for trendbooks and visualing concepts for various brands.

As artistic director for the Dutch department store chain De Bijenkorf ’s monthly magazines he honed his craft. He gradually became more interested in the notion of the spectator, the phenomena of perception and reaction to the image, as well as the diversion of codes and stylistic norms. In his roles as set designer and art-director, he orchestrates a joyous and colorful aesthetic around existing objects that he routes to other realities. His roots are firmly planted in nature. Drawing inspiration from the major forces of nature to the tiniest particles of our universe, these are the silk threads weaving his oeuvre. 

Framing the world of luxury, the challenge is constant, his approach remains jubilant. With his teams, he continues to question the act of seeing and discovering by redrawing, enlarging, unravelling the story of objects and concepts.

Marcel van Doorn was born in 1973 in the Netherlands, between dunes and forests. He lives now between Amsterdam and Paris and works all over the world. Developing his multifaceted craft as a maker of experiences, environments, sets and windows he has worked with prestigious brands both in fashion and luxury like Cartier, Chanel, Dior, Hermes, Ruinart, and Swarovski, 

text by: Leonieke den Heeten